After I had brainstormed ideas I decided to pick out key points about the words that I associated with the word heart and the British Heart Foundation:
50th Year Celebrations
I decided that because it's the BHF's 50th birthday I would base my shoot around 50s fashion.
Red
I am going to do my shoot in black and white and have 7 red helium balloons.
Love
-Family: I thought I could use the idea of a loving family and possibly tie the red heart helium balloons to a tree with my model stood infront of it, representing a family tree.
-Security: I have decided to use padlocks in the models hair and as body jewellery to represent the security you feel when you're in love.
-Romance: I am going to put white roses in the models hair to represent the romantic side of love.
-Belief: I think when you're in love you tend to believe anything is possible and I am going to represent this by the expression on my model's face, believing that the heart hellium balloons can reach an ultimate high.
-A 'high': I aksed a few people in a survey and they all said that when they are in love they feel at an all time high, and I am going to show this with the height of the balloons.
-'Key To The Heart': I am going to make an oversize key and attatch it to a necklace to represent having the key to the heart.
Freedom
I don't want my model to wear shoes, I want her in bare feet to express the freedom that is felt when in love, also my choice of rural location will represent this.
Girly
I am choosing 'girly' as a theme as stereotypically girly girls are associated with hearts, I am going to portray this by the use of makeup, flowers and clothing.
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